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How To Build Habit Forming Technology
Introduction
Promo Video (2:32)
Introducing Habits
Habit-forming technology patterns (11:27)
What does it take to form a habit? (14:21)
Trigger
Finding internal triggers and placing external triggers (22:16)
Action
Designing the simplest action in anticipation of reward (26:42)
Variable Reward
Leaving them wanting more (29:03)
Investment
Increase the likelihood of using the product again (17:33)
Final Thoughts
What are you going to do with this knowledge? (5:51)
Examples of the Hooked Model
10 Steps to Building Customer Engagement
Habit (4:56)
Hooked (6:19)
Trigger (4:06)
Investment (5:55)
Moment (6:05)
Morality (7:22)
Engagement (4:10)
Manipulation (6:02)
Framework (3:37)
Behavior (4:54)
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What are you going to do with this knowledge?
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